Tag: cultural appropriation

Economic Appropriation

An Open Letter to Youtube

In an environment that worships Kim Kardashian’s booty and shames Serena Williams’ accomplishments, It’s amazing that a video called “WhiteGirls with Booty“, which documents women feeling ashamed about having a “Ghetto Booty”, was deemed inappropriate and flagged.  We can see videos where women are getting tattoos on their butt hole, or see other women talk about how many endorsements they’ve received because of their twerking abilities, but we can’t talk about how white women were made to feel ashamed of themselves for having a “black body”.  What’s even more amazing is the fact that the discussion of booty as it relates to race was one of the main reasons why this video was flagged.

As you may or may not know, in the business landscape, the booty is no longer considered a body part.  The booty is a major tool used today to attract the male audience.  With the over saturation of channels, ad messages, and social media outlets that bombard our senses, the male species has developed built-in filters that ignore the normal trends of marketing.  The symbol of the booty has proven over and over again to get the male species to not only stop, but also take notice to a message.  The (pause, stop, and take notice) aspect of the booty may last for only few seconds, but those precious moments have become one of the most valued commodities in advertising.

Witnessing first hand women being ashamed of their bodies because it looks “Black” gives an historical context to how the body was view during the turn of the century.  But more importantly it shows the mindset and intent behind slogans like “Im bringing Booty back” where popularity of a new brands ignite themselves to multi-million dollar empires by attaching itself to “Booty and Bass.”  To restrict Mind Booty and Soul’s ability to utilize one of the most powerful tools used to get the attention of its audience, is not only censorship but a blatant display of high tech cultural and economic appropriation.

 

Checkout the Video that Youtube Flagged for the following Reasons:

“It’s the concept/video as a whole I believe. Specifically, discussion of “booty” in relation to race accompanied by provocative photos is inherently adult content. Add in the close-up shots of butts and the use of the word “fuck” (at 1:14) in this video and it’s clear why they felt this deserved an age-gate.”

Artwork by Mira Gandy

The Definition of Appropriation

So I read this article by a black women who is “CALLING OUT THE BLACK CULTURE FOR APPROPRIATION WHITE FEATURES .”  Either The Curvy Girl Diva is a coon or she doesn’t have the slightest idea what Appropriation is.  Her point of view is informative as it illustrates how black women wear extensions, buy weaves, dye their hair blonde, change their eye colors and consume other products so that they can look more white.  But her argument is weak when she compares the purchasing power of black women to the multi-million dollar enterprises that are created from black culture.

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Cultural Appropriation of Booty

Once again I still feel like I am having that same reoccurring dream over and over again.  Instead of Kim Kardashian appropriating black men, black culture, and the black booty into a multi million dollar enterprise, the younger sister of the clan, Kylie Jenner, is attempting to recreate that success again by using the black culture as a precursor to wealth and fame.  First Kylie got her lips done, then she started getting injections (recreating the Kardashian booty formula), and now she’s putting it back in black women’s face by using the hashtag #whitegirlsdoitbetter.
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The Shaming and Admiration of The Body

I fell like I am in an episode of the twilight zone where I keep having this reoccurring dream over and over again and I can’t wake up.  Right now I cannot believe that we are still having a discussion about the image of the black women’s body especially when every nationality under the sun is attempting to create the curves that Serena Williams naturally posses.  And what’s more amazing is the fact that this discussion includes Serena Williams who is not only is the greatest tennis player of all time but may well become the greatest female athlete of all time.

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But if you know the history of this country, you will realize that the body image  relationship between black and white has been taking place for the past 200 years.  It started when Venus Hottentot landed on the shores of England and was shown-off as a freak on stage.  Because of her extra large buttocks (steatopygia), Venus was paraded as the opposite of what a ‘normal’ Caucasian female was.  She was ridiculed, despised, sexualized, and eventually imitated years later as European women begun wearing bustles to enhance their bottoms and corsets to make their waist smaller.

corset-brustle

The irony of this admiration is that while the accentuation of the backside, waist and breasts had become an idealized form of sexual identity, the depiction of the Hottentot tribe was presented as masculine and promiscuous.  Apparently, the physical types that represent the infinite diversity of the black female body is not appreciated when it’s born to a black women. Only white women who can emulate a black figure are appreciated.M0020265 A hunter offering a French gentleman three 'hottentot' women

But Serena Williams defies the logic of racism.  You cannot categorize her body as hyper-sexual.  You cannot put the stigma of inferiority upon her blackness.  You cannot classify her body type as being primitive. and you definitely can’t say that Serena Williams looks like a man.

Because This is what a Man looks like:

caitlyn jenner

AND THIS IS WHAT A GODDESS LOOKS LIKE.

venus williams dress

It’s time we move beyond an environment that makes it OK for a Man to transform himself into a women (Transgender) but ridicules a black women for being a Black Woman.

SerenaWilliams

SERENA WILLIAMS….THE DEFINITION OF A BLACK WOMAN

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